Target Audience

The main target audience would be adults - anywhere from 18 years and up.

Design Considerations

The site is designed to be simple to use, while still having some creativity (mainly seen in the icon images). I have used clean, simple colours and images - primarily blue as it is a cool and trusting colour. The simple images are to add some life to the site, while also being representational of what information is being shared.


Logo, Icons, and Banners created by me.
Hawk image from
Icon Images from:

Related Sites

  1. Liberty Mutual
  2. The Co-operators
  3. Rhodes & Williams Limited